Posts from April 2021

The most fulsome praise I ever heard about one of my former colleagues was always prefaced, sadly, by the words “though I say it myself”. 
 
If the praise had come from someone else - anyone else - it would have been a thousand times more valuable than his own assessment of his strong-points. 
 
And so it is in business, too. 
When you’re talking to a loved-one, you don’t bellow at them through a megaphone; you whisper softly in their ear and make them feel they’re the most important person in your world at that moment. 
 
But how many of us think of that when we write a website or a brochure to promote our business, or that of our franchises? 
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