Posts from May 2021

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It’s the way you tell ’em

Posted on 27th May 2021 at 16:57

Authored By Jon McKnight

There used to be a comedian, long before most people reading this were born, called Frank Carson.

Northern Irish and irreverent, his catchphrase was “It’s the way I tell ’em” - an acknowledgement that, while his jokes might have been older than he was, on occasions, the pleasure came from the way he delivered them.

Stuff keywords! How to get on the good side of Google's algorithm

Posted on 20th May 2021 at 13:09

Authored by Jon McKnight

Who are you trying to please when you write the words for your website?

“Potential clients, obvs,” I hear you say - but it’s not quite as “obvs” to some people, judging by some of the appalling web content that’s still out there doing a disservice to the website owners, 24-7, 365 days a year.

Doing it by the book can open up a whole new chapter in your business life

Posted on 13th May 2021 at 15:11

Authored by Jon McKnight

Life doesn’t come with an instruction manual. If it did, it would be so much easier not to make a hash of things.

And while there are millions of books purporting to tell us how to lead our lives, not to mention parents who think they know a thing or two, our destinies often depend on a suck-it-and-see approach or trial and error.

Why your company blog says more about you than you think

Posted on 4th May 2021 at 09:12

Authored by Jon McKnight

If you’re expecting people to invest hundreds of thousands of pounds in buying a franchise from you, don’t be surprised if one of the things they judge you by is your company blog.

Why? Because a blog is like a company’s pulse: it’s an easy way to check if there are signs of life there.

Posts from May 2021

It’s the way you tell ’em

Stuff keywords! How to get on the good side of Google's algorithm

Doing it by the book can open up a whole new chapter in your business life

Why your company blog says more about you than you think

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