Posts from May 2021

Authored By Jon McKnight 
 
There used to be a comedian, long before most people reading this were born, called Frank Carson. 
 
Northern Irish and irreverent, his catchphrase was “It’s the way I tell ’em” - an acknowledgement that, while his jokes might have been older than he was, on occasions, the pleasure came from the way he delivered them. 
Authored by Jon McKnight 
 
Who are you trying to please when you write the words for your website? 
 
“Potential clients, obvs,” I hear you say - but it’s not quite as “obvs” to some people, judging by some of the appalling web content that’s still out there doing a disservice to the website owners, 24-7, 365 days a year. 
Authored by Jon McKnight 
 
Life doesn’t come with an instruction manual. If it did, it would be so much easier not to make a hash of things. 
 
And while there are millions of books purporting to tell us how to lead our lives, not to mention parents who think they know a thing or two, our destinies often depend on a suck-it-and-see approach or trial and error. 
Authored by Jon McKnight 
 
If you’re expecting people to invest hundreds of thousands of pounds in buying a franchise from you, don’t be surprised if one of the things they judge you by is your company blog. 
 
Why? Because a blog is like a company’s pulse: it’s an easy way to check if there are signs of life there. 
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