How to write a case study that works - top tips from an industry expert

Posted on 14th April 2021 at 16:45

The most fulsome praise I ever heard about one of my former colleagues was always prefaced, sadly, by the words “though I say it myself”.

If the praise had come from someone else - anyone else - it would have been a thousand times more valuable than his own assessment of his strong-points.

And so it is in business, too.

Don’t you talk to me like that!

Posted on 7th April 2021 at 15:03

When you’re talking to a loved-one, you don’t bellow at them through a megaphone; you whisper softly in their ear and make them feel they’re the most important person in your world at that moment.

But how many of us think of that when we write a website or a brochure to promote our business, or that of our franchises?

How to balance work and life and come out on top

Posted on 31st March 2021 at 16:17

As work-life balances go, 0% work and 100% life might sound like the ultimate, but it’s not such a dream for the 800,000 people who’ve lost their jobs in the pandemic and don’t know how they’ll ever make a living again.

Why every business owner needs a Speak-The-Truth-Unto-Power machine

Posted on 26th March 2021 at 09:55

Authored by Jon McKnight, Chantry Group Copywriter.

Self-confidence is a great quality, in moderation, but how do you know if you’re doing a good job or making the right decision if the only people you ask are going to tell you what they think you want to hear?

How a business-in-a-box could be your way to a new life of freedom and fulfilment

Posted on 17th March 2021 at 09:32

As people in Wales enjoy their first hair-cuts for months and the acceleration of the vaccination programme means the rest of us can begin to see an end to life under lockdowns, a lot of us will be wondering what to do next.

Exiting Your Franchise Business

Posted on 10th March 2021 at 13:10

Diamonds may well be forever, but franchises usually aren’t. However successful you are, however great the rewards, there will come a time when you want to move on. But how do you do that?

If they can keep their heads when all around are losing theirs, they’re worth investing your time and maybe even money in

Posted on 1st March 2021 at 13:38

Picture this - you’ve just been made redundant, you have a healthy pay-off, and you’re thinking of investing it - and your future - in becoming a franchisee.

Is now the right time? Really?

How we helped easyStorage get more customers

Posted on 18th February 2021 at 09:33

Franchise marketing isn’t easy - and when you’re up to your eyes with umpteen other things to do, helping your franchisees with their local initiatives may be in danger of lurking forever at the bottom of your to-do list.

For the love of franchising...

Posted on 12th February 2021 at 17:33

All franchisors are looking for love, in the form of passionate prospects - so how do you start to turn them on (or off)?

Search party: five tips to improve your Google Ads performance

Posted on 29th January 2021 at 17:44

Advertising on Google can often feel like a minefield. Driving attention to your product or service can be difficult, and lack of experience combined with intense competition can result in users failing to see a return on their investment.

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