The most fulsome praise I ever heard about one of my former colleagues was always prefaced, sadly, by the words “though I say it myself”. 
 
If the praise had come from someone else - anyone else - it would have been a thousand times more valuable than his own assessment of his strong-points. 
 
And so it is in business, too. 
When you’re talking to a loved-one, you don’t bellow at them through a megaphone; you whisper softly in their ear and make them feel they’re the most important person in your world at that moment. 
 
But how many of us think of that when we write a website or a brochure to promote our business, or that of our franchises? 
As work-life balances go, 0% work and 100% life might sound like the ultimate, but it’s not such a dream for the 800,000 people who’ve lost their jobs in the pandemic and don’t know how they’ll ever make a living again. 
Authored by Jon McKnight, Chantry Group Copywriter. 
 
Self-confidence is a great quality, in moderation, but how do you know if you’re doing a good job or making the right decision if the only people you ask are going to tell you what they think you want to hear? 
Diamonds may well be forever, but franchises usually aren’t. However successful you are, however great the rewards, there will come a time when you want to move on. But how do you do that? 
Franchise marketing isn’t easy - and when you’re up to your eyes with umpteen other things to do, helping your franchisees with their local initiatives may be in danger of lurking forever at the bottom of your to-do list. 
All franchisors are looking for love, in the form of passionate prospects - so how do you start to turn them on (or off)? 
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