Authored by Jon McKnight, Chantry Group Copywriter. 
Self-confidence is a great quality, in moderation, but how do you know if you’re doing a good job or making the right decision if the only people you ask are going to tell you what they think you want to hear? 
Diamonds may well be forever, but franchises usually aren’t. However successful you are, however great the rewards, there will come a time when you want to move on. But how do you do that? 
Franchise marketing isn’t easy - and when you’re up to your eyes with umpteen other things to do, helping your franchisees with their local initiatives may be in danger of lurking forever at the bottom of your to-do list. 
All franchisors are looking for love, in the form of passionate prospects - so how do you start to turn them on (or off)? 
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