customer marketing
Strategies and tactics to drive franchisee performance and accountability
“Working with the Chantry group offers a unique and caring approach to marketing. They are responsive to our business needs, providing our company with their comprehensive, multi skilled team.”
Bev Regan QFP, Managing Director, Zerorez UK
Any agency you engage needs to understand the nuances that guide the relationship between franchisor and franchisees: your need for brand consistency and control, balanced with driving your franchisees to own and implement their local marketing plan.
Our custom-built system takes your franchisees on a marketing journey, with a bespoke marketing plan. It:
How we’ll help you drive a step-change in your network’s marketing
For your franchise network today
Network-wide Marketing Management
Management of your national marketing fund for activities that benefit all franchisees
Franchisee Marketing Mentoring
Individual and group marketing mentoring, driving action and enforcing accountability
Marketing Materials Management
Maintain brand control on all materials and merchandise through your own BrandHub
Marketing Agency Services
A full suite of agency services: from PR to SEO, Social to PPC, photos, video and more…
For future new franchisees
Setup
Get everything ready to set up and launch the start-up marketing channels
Training
As part of your team, we deliver a marketing training day
FUTURE RECRUITMENT
Manage launch activities, following an agreed action plan
Launch
Deliver extra support for the initial period when the business is getting going
“Chantry evolved the outdated website and subsequently added a network of locally targeted pages engaging with the franchisees to get them results. The franchisees voted to continue using Chantry for the next year.”
Darren Taylor, Franchisor, Wilkins Chimney Sweep
Newer franchisors typically engage us for:
- Marketing structure for each franchisee, as well as a network-wide overview
- Processes for new franchisees to follow, including how and why
- Localised plans outlining activities and costs
- Launch support for every new franchisee
Established franchisors look for support with:
- Changing behaviours to drive sales & profitability – good for franchisee, good for MSF
- Managing and optimising franchisee actions and attitudes
- Bringing fresh creativity and energy to marketing
- Empowering franchisees while retaining franchisor brand control
Your marketing team
Paul Stafford
Head of Marketing
Richard Dawson
Operations Manager
Ivana Simikj
PPC Manager
megan holland
Digital designer
Rob Orme
Account Manager
Liz Hockley
franchise development manager
Pasquale Matarrelli
Account Manager
